What is Social Media Monitoring?

Digital Marketing has changed its way last few years, where more customers are talking about brands in social media through mentions and yes, it can be a way to interact with your customer also to make potential customers. Now the question is how to track them all. It’s quite easy, In this post, we will introduce you to the Social Media Marketing Tools and one sample Demo on how you can track your brand using mentions.

Top 5 Social Media Monitoring Tools comparison

Tool Demo: Mentions

By using the tool you can find Brand alerts – People who talk about your brand on social media, Industry mentions – People who talk about you on social media. Engaging with this audience will drive you more traffic to the website, Its equally important like keyword Monitoring, apart from the search you can drive more traffic through Social Media Channels.

Step 1: Go to Mentions social media tracker online tool, Click on the Login button above.

Step 2 Click on 14 Days Trail, so you can try the software and purchase if you have good use. The Good thing is no credit card required for the free trial. Once you signup accepts their terms and conditions. You have to give the below information to create the account

1. Provide Full Name
2. Job Position
3. Phone Number
4. Company Name
5. Company Size
6. Agency otpion
7. Industry
8. Select the plan 

Step 3: Once you Signed up Enter the brand or product you want to monitor in the social media. Then click on Next step to proceed further.

Step 4: Give the social media username of the brand you want to monitor like below.

Step 5: This step is optional you can enter the brand you want to find the competency, its simillar to AB testing in SEO. Try to add the 4 brand you think its your competitor and click on Get started to proceed.

Step 6 Next step is again optional which will ask you to add all social media account to one place much similar to Social media Manger, I already using Publer for this social media manager, skipped the option here.

Step 7: There are additional features like MFA(Multi factor authenication) it will be more useful if you are working as agency and reduce the hacking of your account. Now you are ready to go to dashboard.

Recieve alerts after account setup

Below is a sample demo of the Email Template you will be recieveing from the mentions team. This will give you insights about how many people mentioning about your brand who are they, a clickable option to see what they talking about and option to reply back to them without logging to social media.

One extra feature I found is this, the platform will help us to identify how influential the people interacting with your social media and this is an opportunity to connect with them and generate leads. besides this platform provides features like add influential people to a list, follow them, block them from interacting with your brand on social media so on.

Plans Provided by this platform

FINAL VERDICT :

In conclusion, I hope you enjoyed reading this article on “5 Best Social Media Monitoring Tools.”, If yes, then don’t forget to spread the word about it. off sanjay@recodehive.com

Tagged Growth Hacking, Social media, tech